Most people make one of these 6 common mistakes when they are creating their digital products. Here’s how to avoid them so you can ensure your products sell.
There are 6 very common mistakes that most people make when they are trying to create digital products for sale online.
Even making just one of these mistakes can completely prevent you from making any sales, so you want to make sure you’re not doing any of these things.
What I’m going to share with you today is going to save you a lot of time, wasted effort, wasted money, and stress if you focus on creating the right product the first time.
Today You Will Discover
- How to avoid these 6 common mistakes when you are creating your digital products and make sure you get sales
My Name is Kath Kyle. I lead the Hustle-Less, Manifest-More Movement.
I help entrepreneurs manifest more revenue by bending their belief system, practicing Success Rituals, and creating a movement using my proven Dream Business Framework©.
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What are the mistakes you made when creating your digital products? Or are you still struggling to make a profitable product because you don’t realize the mistakes you are?
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6 Common Mistakes Selling Digital Products Online And How To Avoid Them
A lot of people say that you won’t end up creating right product to start with and you have to practice before you get success, but I didn’t have that experience myself. My very first product that I launched went on to make me multiple 6-figures and is still my most popular product to date.
I took some time to plan out my product before I created it which really helped me to get the right product first time.
Since then I haven’t always followed my own advice and created products that nobody wanted because I made some of these mistakes myself.
So I’m sharing this from experience to help you avoid some of the struggles I have when I thought I could just create whatever I wanted and sell it to my audience. But it wasn’t true. The fundamentals of this lesson remains true at all times.
- MISTAKE 1: Creating a signature course as your first product
- MISTAKE 2: Pre-selling a large product without an audience
- MISTAKE 3: Writing an eBook as your first product
- MISTAKE 4: Creating a product that nobody wants to buy
- MISTAKE 5: Taking longer than 3 hours to create your first product
- MISTAKE 6: Not considering different types of digital products
MISTAKE 1: Creating a signature course as your first product
Creating an online course is a very common type of digital product.
Wherever you turn there are people telling you how to create courses.
And with good reason, the global online education market is worth over $250 billion and is rising steeply.
The global pandemic only accelerated this trend as there are more people wanting to learn from the comfort of their own homes.
Online courses are the obvious choice when deciding what products to create for your online business.
A lot of people start by creating a large course called a signature course which offers a complete solution and can sell for $1,000 – $2,000.
However, as much as I love signature courses, I don’t recommend that you start by creating a signature course as your very first course for several reasons:
- You are new to your business and inexperienced in selling, and starting with a high ticket priced item is going to be the hardest thing you can do
- People are not going to trust you enough to buy your high ticket course because they haven’t had time to get to know you and trust you yet through free content or lower priced offerings
- It takes a very long time to create a signature course, and you don’t yet know if it is going to be popular so it’s very likely that all of your efforts will go to waste.
So what should new business owners do instead? Create a mini course which can be created in less than 3 hours. Because it is much lower in price, it is much easier to sell.
MISTAKE 2: Pre-selling a large product without an audience
I think most people agree that creating a large time-consuming signature course is not a good idea without first testing your idea to see if it’s going to be popular.
Something I hear experts raving about all the time is the notion of pre-selling your course before you create it.
Pre-selling involves putting up a sales page for an idea for a product and asking people to buy it before you’ve actually created it to test the market and see if your idea is something that someone wants to buy before you invest your time in creating the course.
Pre-selling sounds great in theory because who doesn’t want to get paid before they do the work.
Pre-selling can actually work very well but only if you already have a large audience or don’t mind losing money in paid advertising to test the concept.
The problem is that a lot of new business owners are buying into this concept and finding that pre-selling just isn’t working for them because they don’t have a large enough audience and they don’t have a budget for testing paid ads either.
So that’s why I don’t recommend starting off your business by creating a signature course as your first product.
So what’s the solution? Create a lower priced digital product as your first offer. Spend 3 hours or less finishing it, and there is no need to pre-sell it. People will be much more likely to buy a product that’s actually finished and is a much lower price point.
MISTAKE 3: Writing an eBook as your first product
When I first started my very first business, selling ebooks was the norm. It was practically the only digital product that people ever created. Selling online courses just wasn’t something that people ever did.
I was in a group with a lot of bloggers and we all created PDFs as our only types of products that we sold. A lot of my friends had large audiences but yet they hardly sold any of their ebooks.
Whereas I had a smaller audience and my PDFs were selling like hotcakes.
You could say that I too had created an ebook but my “book” wasn’t technically a book and that’s why it sold much better.
My book was actually a detox, which was a collection of recipes. So it wasn’t something that somebody read, it was an action that somebody took and that gave them fast results. That was a subtle but very important difference between the types of PDF documents that you create for sale.
The problem with ebooks is that if you write a large ebook full of information, most people don’t want to sit and read a long PDF full of text on their computer screens. They’d much rather buy a proper book on Amazon.
Another problem with trying to sell ebooks is that you can pick up kindle books very cheaply on Amazon now so if you offer a “book” for sale on your website for $20 or more, people are going to think that’s too expensive.
Back in the day people could sell more ebooks as Amazon hadn’t taken off and you couldn’t really read kindle books so people would buy ebooks from websites.
But even then ebooks weren’t all that popular compared to other types of products.
A book takes a really long time to write, and it’s not popular to buy, so skip the book writing if it’s your first product and focus on something that sells at a much higher price point that is much faster to create such as an e-course.
MISTAKE 4: Creating a product that nobody wants to buy
The sad thing is that most digital courses end up making no sales whatsoever, simply because nobody wants to buy them.
But had that business owner just taken a little while to plan something that people actually wanted to buy, they would have had a dramatically different outcome, potentially life changing like my results were.
Based on the back of one successful product that I created, I was able to move into a house double the size, buy a new car, take my kids on foreign holidays, and send them both to full time private nursery, buy them new clothes, hire a housekeeper and so much more. It had a life-changing impact on my family’s life and I’m so grateful for that. That’s why I want to share what I know to help you get the same outcome that I got.
The main problem is that people create a digital product based on sharing knowledge with people, rather than solving problems.
Say for example, you have an idea for a product which is to teach people how to do create homemade beauty products because you are good at that and you want people to share your passion.
But the problem is that nobody is going to buy this product because they don’t want it.
What do people actually want?
They want to get healthier, get wealthier, or get happier.
Most products need to fit into one of these 3 broad categories. So your job is to always remember the real reason why you are helping people.
Do homemade products help people to get healthier? Yes they do, so you need to create a product that helps people detox their bodies and clear up their skin with homemade beauty products.
You are still focusing on the same broad topic which is the homemade beauty products, but you have to frame it in such a way that you are solving people’s problems.
The difference between what people want and the solution to the problem (which is what they need) might seem subtle, but it makes all of the difference between a product that sells and a product that doesn’t sell.
I remember creating an ebook on raw food recipes for parties. And I only sold a few copies. I just assumed that because I had the experience doing something that this would be popular, but little did i know that this wasn’t a product that anyone actually wanted.
MISTAKE 5: Taking longer than 3 hours to create your first product
A very common mistake that I see a lot of business owners make, and I myself have made in numerous different niches more times than I care to admit is to take longer than 3 hours to create your first product.
I remember when I started a new business in the fruit niche building out a massive online store filled with lots of different fruit gadgets, and recipe books etc. I sent a lot of traffic to my store to see if I could drum up any sales and nobody bought a single thing. That was a hard lesson for me to learn and I hope to be able to help you avoid making the same mistake.
As a new business owner, your only job is to find a product that is going to take off and sell for a profit.
That means you can’t get attached to a product concept and you might have to create more than one small product to see which one is going to be the winner.
If you spend longer than 3 hours creating a product you might be totally wasting your time because you haven’t proven your product can sell.
3 hours is long enough to create a product that can truly solve small problems to see if people are willing to pay for them.
If nobody buys you haven’t wasted too much time. You can always repurpose that product at a later date, but then you need to go straight on to the next product without getting emotional about your products that don’t sell well.
MISTAKE 6: Not considering different types of digital products
Another big mistake that I see people making when they create digital products is not considering the vast range of different digital products out there.
There are so many different digital products such as mini courses, audio courses, detoxes, recipe books, printables, guides, and workbooks to just name a few, and you need to consider all of them before deciding which products to create first.
I have created 10 different categories of digital products that are perfect for offering as your first product.
I share all 10 different types of products and explain whether each one will be suitable for you, and whether each one will be suitable for your audience in my 100K Product Creation Masterclass.
In this masterclass I also share the ideal price you should charge for each product, how to create each product, how long each product will take to create, and the free tools you can use to create each product.
My 100K Product Creation Masterclass is worth $77, and is part of my Dream Business Product Program but I am giving you free access to watch it for a limited time.
I was just wondering, have you been struggling to get your online business off the ground because you’re not sure what to offer for sale?
Or maybe you struggle to take time off work because you’re a coach, freelancer, or service provider?
Do you have expertise, or knowledge in a particular subject area that you know could benefit other people?
Have you ever thought about creating an online business selling digital products?
I’ve built all of my businesses on the back of selling digital products and they give me high revenue and a great amount of freedom in my life to look after my kids and enjoy life.
Are you interested in creating digital products but you don’t know how to get started, you think it’s too time-consuming and you’re scared of the tech?
What if I told you that you could create your first info product in just 3 hours using FREE easy-to-use tools, and even have students using it in less than 30 days?
I am walking you through all of the steps to creating your 6-figure digital product in 30 days, even if you don’t have an audience, an idea, a team, and are terrified of tech, using my proven 4 Step “Fill In The Blanks” Profitable Info Product Process inside my signature course, Dream Business Product.
And if you want me to walk you through the exact steps to coming up with a digital product idea, deciding what type of product to create and figure out what price to charge, you’re going to want to take my masterclass.
This masterclass worth $77 is called 100K Product Creation and it’s part of my Dream Business Product program, but for a limited time only I’m giving you free access to it.
The information that I’m sharing in this action-packed masterclass is so valuable you are going to want to take notes.
Business Manifestation is a massive passion of mine, and I have many more posts and videos to help you reach your goals so stick around and see what else I can help you with by checking out the links below.
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