Here are the 6 critical first steps you need to take before jumping straight into a launch. These steps will get you success on your terms when you decide what you want.
Too many people lurch into launches without deciding exactly what they want the entire experience to look like.
It’s no wonder that most people don’t have positive experiences when it comes to launching.
After a series of launch failures, I decided to approach launches in a totally new way, and that has resulted in me actually enjoying the whole experience.
I just see launching as a normal business function now, it is simply business as usual. I don’t get overly emotional about anything that happens during or after any of my launches now.
One of the key strategies that I started implementing to adopt this new relaxed approach, was to take more control over the situation by deciding exactly how I want all aspects of the launch to go.
Most people don’t take the time to decide how they want their launch to go. They just start creating their launch assets, and then run their promotions.
Not taking the time to decide exactly what you want can make all of the difference to your success and your happiness in your business, so I highly recommend that you don’t skip the planning phase of your launch.
Today I’m showing you exactly what I plan when it comes to my launches to help you do the same.
Today You Will Discover
- All of the decisions that need to be made before you start creating launch assets
- How to get results that are aligned with your own preferences
- How to avoid getting attention from nightmare clients
- How to boost your confidence and increase your relaxation knowing that all of your crucial planning is now done
My Name is Kath Kyle. I lead the Hustle-Less, Manifest-More Movement.
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What Are You Struggling With?
How much planning do you generally do when it comes to your launches? Do you have a launch checklist that you normally work through for your launches?
Let me know by leaving a comment on my blog, YouTube channel or send me a DM on Instagram @kath_Kyle.
Let’s change your struggles into solutions now…
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Launching Your Product: The Critical First Steps Most People Fail To Do
There are 6 areas that you need to make decisions about when it comes to your launches. If you work through each of these 6 areas, one at a time, you’ll feel so confident and relaxed when it comes to your launch because you’ve decided exactly what you want.
Part of the overwhelm comes from not knowing exactly what you want from your launch and not knowing if you’ve achieved your results. This is what planning helps you to achieve.
1. Decide Who Is Your Dream Customer
The first decision you need to make is to decide exactly who you want to work with. Regardless of whether you are going to be working with customers or clients, the process is the same.
Have you ever attracted a client that you couldn’t stand? Or perhaps a customer who criticised everything you did, downloaded all of your materials, threatened to sue you and then demanded a refund?
Obviously none of us want to work with that kind of person, and we can avoid this kind of client if we focus more on the kind of person we DO want to work with.
Decide what kind of person you enjoy working with.
If you had to choose a new friend to hang out with, what would they be interested in? What topics would interest them? What would their values be?
Would your dream client be able to afford your offer?
Would your dream client be grateful for your solution and have a positive mindset?
Whatever you want in a customer, this is a crucial decision you need to make.
2. Decide How You Can Help Your Dream Customer
Have you ever felt overwhelmed that you weren’t providing your customer enough help? Maybe you feel like your solution isn’t a big enough solution?
Getting clear on exactly how you are helping your customer can eradicate feeling like you’ve not done enough for your clients.
I encourage you to decide on your boundaries when it comes to your solution. What is the end point of your help?
Are you helping with a small part of an entire transformation? Are you charging appropriately for the size of the solution that you are offering?
Are you trying to help your clients with too much which might be causing them overwhelm?
Getting clear on the boundaries of your offer is essential for both helping your customer to get results, and for keeping your own sanity.
3. Decide Who You Aren’t Helping
One of the biggest mistakes I see entrepreneurs making is trying to help everyone.
When you try and help everyone, you actually help no-one.
I totally get it though, because it feels like you’re turning away business when you niche down and only focus on helping a smaller group of people.
But in reality, if you try and target everyone, you end up reaching no-one.
People like to feel special. They like to feel like you really hear them and the pain that they are going through, and you have a unique solution to help a unique person.
If you say in your marketing, I help everybody. I help all people who want to improve their health, nobody is going to be interested in that.
It can be hard to decide who you ARE focusing on. So one of the easiest ways to decide which group of people you are helping is to decide who you are not helping.
For example, I have several health businesses myself and each one of them focuses on different groups of people but ALL of them help people to get healthy.
One of my businesses focuses on helping busy parents to lose weight by replacing their meals with homemade green meal replacement shakes. I do not help people who have lots of time to prepare food from scratch and make elaborate healthy meals.
Another one of my businesses focuses on helping people to recover their health by eating raw food. I do not help busy people or those who don’t have much money because preparing raw food meals can be time consuming and expensive.
Can you see how both of these businesses have totally different niches but they still help people to be healthy. They both have the same broad outcome, but they have niched down to appeal to their target audiences in a better way.
It is very useful for you to get clear on who you do not help as this is guaranteed to help you make more sales as people know exactly what they are getting and that it is specifically designed for their individual needs.
4. Decide What Makes You Unique
Do you feel like you’re inferior to some of the big gurus in your niche? Do you feel like they have it completely sussed and why on earth would anyone pay you money when they could get something better by paying the one of the big name brands who have done everything so perfectly?
It is human to think this way so don’t beat yourself up if you are scared to launch and have these types of thoughts.
However, what I want to ask you is, have you ever bought something from someone who wasn’t the number one in that niche? I’m pretty sure you have. Do you remember the reasons why you bought it?
I often buy courses and products from people who are not one of the industry leaders because the prices are more affordable, the solutions seem more targeted, I resonate more with them as a person, and I feel like I’ll get more help and support.
All of these are reasons why people will also choose to buy from you too.
For you to get any results with your launches, you need to decide what makes you unique and why people would actually buy from you.
If you can’t think of any reasons why people will buy from you, I can almost guarantee that you won’t get any sales at all, so this step is crucial.
5. Decide What Your Launch Results Will Be
Setting goals for your launch would seem quite obvious wouldn’t it? But yet still most entrepreneurs don’t set any goals at all for their launches.
And I totally understand why as I’ve been there myself. For a long time my launch results were so bad that I got so disappointed with my results and refused to set any goals at all for anything. I just hoped for the best.
However, if you know anything about how manifestation works, this is not a good strategy because we generally get what we believe we are going to get. We literally attract results to us by what we think about them.
You don’t always get what you want the first time though, and I talk about this in a lot more detail and go into some of the reasons for this in my course, but for now it is enough to know that in life, most things don’t come without practice. Launching is one of those things.
It is not impossible, but it is unusual to get results on your very first launch. So if you haven’t had results yet, know that this is normal, and keep the faith. Keep believing that it will happen for you.
You just have to decide what you want your results to be and don’t give up on your dreams. It is just a matter of time.
How much money do you want to make with your launch? How many customers or clients do you want? It is crucial that you make decisions about this.
6. Decide What Your Launch Experience Will Be
Most people don’t give any thought whatsoever to what the launch experience will be, to how they want to feel during a launch.
Do you find launches so stressful that you end up dreading them, can’t sleep, can’t eat, or eat too much and can’t enjoy anything until it’s over?
You’re not alone. This, unfortunately is the norm when it comes to launching, but we are about to change all of that.
This is one of the main reasons that I created my course, because I wanted to help people actually ENJOY their launches.
If you’re a bit shocked right now that anyone could ever enjoy a launch I totally get it because I used to think the same way, until one day I just simply decided that launches were going to be easy and enjoyable for me, just like all other parts of my business.
You get to choose. It is your business. You are the business owner. You don’t have a boss who makes things unbearably stressful for you during the launches. That is your decision. Will you make things unbearable for your team members, or for your family while you are going through a launch? It doesn’t have to be that way. You get to decide on something else right now.
How do you want your launches to look?
I am just curious, have you ever had a failed launch and been too put off to launch again? Or maybe you’ve never plucked up the courage to launch for the first time as it just seems like too much hard work?
I’ve been there myself, and even had a debilitating burnout after one launch that zapped all of the life from my entire body. I was too scared to launch again for a long time, until I finally discovered a strategy that helped me to launch quickly and easily, and have a lot of fun in the process.
I have documented my system for launching with confidence and ease in my new course called Manifest Your Dream Launch.
I take you through a 30 day journey from planning your dream launch, manifesting your results, launching with fun and ease, and then analyzing your results and planning your next launches.
Make sure you don’t miss my next podcast episode by subscribing to my podcast, Manifest Business Success, so you don’t miss that.
I can also send you an email when my next piece of content has arrived, and I give away so many more free gifts to my email subscribers.
You can subscribe by opting in to any of my FREE gifts such as my Easy Launch Tech Toolkit.
In this Easy Launch Tech Toolkit, I am showing you EXACTLY which tools I use in ALL of my launches across all of my businesses. After a lot of research, I believe I have found a collection of online tools that are the most effective, economical, and easy to use.
Save yourself the hassle of weeks upon weeks of research into the latest and greatest tech solution, because I’ve done all of the hard work for you over the last 10 years and tried most of the solutions out there.
This FREE toolkit is part of my Manifest Your Dream Launch course, so grab it now FREE for a limited time only by clicking the link below:
Business Manifestation is a massive passion of mine, and I have many more posts and videos to help you reach your goals so stick around and see what else I can help you with by checking out the links below.
Related Resources You Will Love
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- Launching Your Product: The Critical First Steps Most People Fail To Do
- My Biggest Product Launch Disaster And What I learned From It
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